Last updated 17 August 2026 · Grounded Connections Ltd, trading as Graft Dating

This Privacy Policy applies between you, the User of this Website, and Grounded Connections Ltd, the owner and provider of this Website. Grounded Connections Ltd takes the privacy of your information very seriously. This Privacy Policy applies to our use of any and all Data collected by us, provided by you, or identified by our matchmakers, in relation to your use of the Website and our Services.

This Privacy Policy should be read alongside, and in addition to, our Terms and Conditions. Please read this Privacy Policy carefully.

Definitions and Interpretation

1. In this Privacy Policy, the following definitions are used:

Client: a User who has purchased, or is in the process of purchasing, our matchmaking Services, whether under our Full Match Route or our Free Pool Route (as described in our Terms and Conditions).

Cookies: a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the clause below (Cookies).

Data: collectively all information that you submit to Grounded Connections Ltd via the Website, or that our matchmakers collect or identify about you as part of providing the Services. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws.

Data Protection Laws: any applicable law relating to the processing of personal Data, including but not limited to the GDPR, and any national implementing and supplementary laws, regulations and secondary legislation.

GDPR: the UK General Data Protection Regulation.

Grounded Connections Ltd, we or us: Grounded Connections Ltd, a company incorporated in England and Wales with registered number 16534841 whose registered office is at 124-128 City Road, EC1V 2NX.

Network Member: an individual who has been identified, approached or introduced by one of our matchmakers as a potential match for our Clients, but who has not (or not yet) purchased our Services.

UK and EU Cookie Law: the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 & the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2018.

User or you: any third party that accesses the Website, including Clients and Network Members, and is not either (i) employed by Grounded Connections Ltd and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Grounded Connections Ltd and accessing the Website in connection with the provision of such services.

Website: the website that you are currently using, https://graftdating.com/, and any sub-domains of this site, unless expressly excluded by their own terms and conditions.

2. In this Privacy Policy, unless the context requires a different interpretation:

1. the singular includes the plural and vice versa;
2. references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this Privacy Policy;
3. a reference to a person includes firms, companies, government entities, trusts and partnerships;
4. “including” is understood to mean “including without limitation”;
5. reference to any statutory provision includes any modification or amendment of it;
6. the headings and sub-headings do not form part of this Privacy Policy.

Scope of this Privacy Policy

3. This Privacy Policy applies only to the actions of Grounded Connections Ltd and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website, including, but not limited to, any links we may provide to social media websites.

4. For purposes of the applicable Data Protection Laws, Grounded Connections Ltd is the “data controller”. This means that Grounded Connections Ltd determines the purposes for which, and the manner in which, your Data is processed.

Data Collected

5. We may collect the following Data, which includes personal Data, from you:

1. name;
2. date of birth;
3. gender;
4. job title;
5. profession;
6. contact information such as email addresses and telephone numbers;
7. demographic information such as postcode, preferences and interests;
8. IP address (automatically collected);
9. identification documents, personal values, lifestyle, relationship status, dating history, preferences, payment/billing details;
10. information relating to unspent criminal convictions or criminal offences, where you disclose this to us, or where you tell us you have been charged with a criminal offence during your Contract with us;

in each case, in accordance with this Privacy Policy.

6. Where you are a Network Member, we typically collect a more limited set of the above Data — usually your name, photograph, and demographic or lifestyle information relevant to matching — identified by our matchmakers as described below. If and when you become a Client, the fuller Data set at clause 5 above will apply to you, including identity verification.

How We Collect Data

7. We collect Data in the following ways:

1. data is given to us by you;
2. data is identified or collected by our matchmakers about Network Members; and
3. data is collected automatically.

Data That is Given to Us by You

8. Grounded Connections Ltd will collect your Data in a number of ways, for example:

1. when you contact us through the Website, by telephone, post, e-mail or through any other means;
2. when you register with us and set up an account to receive our products/services;
3. when you make payments to us, through this Website or otherwise;
4. when you use our services;

in each case, in accordance with this Privacy Policy.

Data Relating to Network Members

9. Where you are identified as a potential Network Member, some of your Data may initially be identified or collected by our matchmakers from publicly available sources, personal referrals, or professional introductions, rather than being given to us directly by you. Before including you in our network, we will contact you directly to confirm your details and your willingness to be considered as a potential match for our Clients.

Data That is Collected Automatically

10. To the extent that you access the Website, we will collect your Data automatically, for example:

1. we automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation, and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content.
2. we will collect your Data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the Website, see the section below, headed “Cookies”.

Our Use of Data

11. Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:

1. internal record keeping;
2. improvement of our products / services;
3. We use the personal information you provide to facilitate personalised introductions and curated date experiences. As part of this process, prior to confirming a match, one of our matchmakers may share a brief bio with the other prospective match, including your first name, age, and a short written description of you (e.g. interests, values, what you’re looking for) to help both parties decide whether to proceed with an introduction. We do not share your photograph, surname, contact details, or any other identifying information with a prospective match at this stage. Introductions remain “blind” in the visual sense: matched members do not see a photo of one another until they choose to meet in person. It is the client’s responsibility to inform Graft Dating / the matchmaker if their name is distinctive or otherwise likely to make them easily identifiable or searchable online, and to indicate whether they would prefer to be referred to by a nickname or alternative name during the matching process. Where no such notice is given, Graft Dating will proceed on the basis that the client’s full name may be used as provided. This limited bio-sharing is necessary for us to provide the matchmaking service itself and is carried out at the discretion of our matchmakers as part of the introduction process described in our Terms and Conditions;
4. to build, maintain and offer our Clients access to a broader and higher-quality pool of potential matches (the “Network”), including through the identification, inclusion and periodic review of Network Members;

in each case, in accordance with this Privacy Policy.

12. We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed “Your rights” below).

13. When you register with us and set up an account to receive our Services as a Client, the legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

Network Members

14. Where you are a Network Member, our lawful basis for processing your Data is our legitimate interests in building and maintaining a curated pool of potential matches for our Clients, which is fundamental to how our matchmaking service operates. We have considered that this processing is proportionate and does not override your own interests or fundamental rights and freedoms, given the limited nature of the Data typically involved and your right to object to this processing at any time (see “Your Rights” below).

15. We will keep your Data on file for as long as we reasonably consider you may be a suitable potential match for a Client, and in any event until you ask us to remove it, at which point we will delete your Data in accordance with the “Your Rights” section below.

16. If you become a Client, the provisions of this Privacy Policy applicable to Clients will apply to you from that point, including as to the further Data we collect and our use of it.

Criminal Offence Data

17. Where you disclose to us information relating to unspent criminal convictions or offences — including as described in our Terms and Conditions, or where you tell us you have been charged with a criminal offence during your membership — our lawful basis for processing this Data is your explicit consent. We only use this Data to assess your suitability to take part in our Network and to make decisions about your membership, including any suspension or removal where appropriate.

18. We retain criminal offence Data only for as long as necessary for these purposes, and will delete it when it is no longer needed, save where we are required or permitted to retain it for legal or regulatory reasons.

Conduct, Complaints and Safety Records

19. We may also hold Data relating to any complaint or concern raised about you, or about your conduct towards another Client or Network Member, and any decision we make as a result, including any suspension or removal from our Network. We process this Data on the basis of our legitimate interests in maintaining the safety and integrity of our Network.

20. Where we remove a Client or Network Member from our Network for a safety or conduct-related reason, we will keep a limited record of that decision even if you later ask us to delete your other Data, so that we can maintain the safety and integrity of our Network and avoid re-admitting someone we have previously removed. We do this on the basis of our legitimate interests described above.

Who We Share Data With

21. We may share your Data with the following groups of people for the following reasons:

1. our employees, agents and/or professional advisors — to assess suitability for curated introductions;
2. prospective matches identified by our matchmakers — limited to your first name, age and a short written bio, to facilitate personalised introductions, as described above;

in each case, in accordance with this Privacy Policy.

Keeping Data Secure

22. We will use technical and organisational measures to safeguard your Data, for example:

1. access to your account is controlled by a password and a user name that is unique to you.
2. we store your Data on secure servers.

23. Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address: info@graftdating.com.

24. If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

Data Retention

25. Unless a longer retention period is required or permitted by law, or as set out at clause 15 (Network Members), clause 18 (Criminal Offence Data) or clause 20 (Conduct, Complaints and Safety Records) above, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this Privacy Policy or until you request that the Data be deleted.

26. Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

Your Rights

27. You have the following rights in relation to your Data:

1. Right to access — the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is “manifestly unfounded or excessive.” Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.
2. Right to correct — the right to have your Data rectified if it is inaccurate or incomplete.
3. Right to erase — the right to request that we delete or remove your Data from our systems. This right is not absolute: where your Data forms part of another Client’s or Network Member’s own record of an introduction or match, or where we have a legitimate interest in retaining limited Data as described under “Conduct, Complaints and Safety Records” above, we may not always be able to delete all such Data in full.
4. Right to restrict our use of your Data — the right to “block” us from using your Data or limit the way in which we can use it.
5. Right to data portability — the right to request that we move, copy or transfer your Data.
6. Right to object — the right to object to our use of your Data, including where we use it for our legitimate interests (this is particularly relevant if you are a Network Member — see “Network Members” above).
7. Right to complain — the right to raise a complaint with us directly about how we handle your Data.

28. To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data, including in relation to Criminal Offence Data), please contact us via this e-mail address: info@graftdating.com.

29. If you have a complaint about how we handle your Data, please contact us in the first instance via this e-mail address: info@graftdating.com. We will acknowledge your complaint within 30 days, investigate and respond without undue delay and inform you of the outcome.

1. If you are not satisfied with the way your complaint is handled by us, you may refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner’s Office (ICO). The ICO’s contact details can be found on their website at ico.org.uk.

30. It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.

Links to Other Websites

31. This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This Privacy Policy does not extend to your use of such websites. You are advised to read the Privacy Policy or statement of other websites prior to using them.

Changes of Business Ownership and Control

32. Grounded Connections Ltd may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Grounded Connections Ltd. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

33. We may also disclose Data to a prospective purchaser of our business or any part of it.

34. In the above instances, we will take steps with the aim of ensuring your privacy is protected.

Cookies

35. This Website may place and access certain Cookies on your computer. Grounded Connections Ltd uses Cookies to improve your experience of using the Website and to improve our range of services. Grounded Connections Ltd has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.

36. All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.

37. Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling Grounded Connections Ltd to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended.

38. This Website may place the following Cookies:

1. Strictly necessary cookies — required for the operation of our website, for example enabling you to log into secure areas of our website or make use of e-billing services.
2. Analytical/performance cookies — allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it, helping us improve the way our website works.
3. Functionality cookies — used to recognise you when you return to our website, enabling us to personalise our content for you and remember your preferences.

39. You can find a list of Cookies that we use in the Cookies Schedule below.

40. You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies, but this can be changed. For further details, please see the help menu in your internet browser. You can switch off Cookies at any time, however, you may lose any information that enables you to access the Website more quickly and efficiently.

41. You can choose to delete Cookies at any time; however, you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.

42. It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

43. For more information generally on cookies, including how to disable them, please refer to aboutcookies.org. You will also find details on how to delete cookies from your computer.

General

44. You may not transfer any of your rights under this Privacy Policy to any other person. We may transfer our rights under this Privacy Policy where we reasonably believe your rights will not be affected.

45. If any court or competent authority finds that any provision of this Privacy Policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this Privacy Policy will not be affected.

46. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

47. This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

Changes to This Privacy Policy

48. Grounded Connections Ltd reserves the right to change this Privacy Policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the Privacy Policy on your first use of the Website following the alterations.

You may contact Grounded Connections Ltd by email at info@graftdating.com.

Attribution

49. This Privacy Policy was created using a document from Rocket Lawyer (rocketlawyer.com/gb/en) and has been adapted to reflect our Network Member, Free Pool, criminal offence data and Network safety arrangements.

This Privacy Policy (Version 3) was last updated on 17 August 2026.

Cookies Schedule

Below is a list of the cookies that we use. We have tried to ensure this is complete and up to date, but if you think that we have missed a cookie or there is any discrepancy, please let us know.

Strictly necessary

Description	Purpose
We use this session cookie to remember you and maintain your session whilst you are using our website.	—

Functionality

Description
We use this cookie to identify your computer and analyse traffic patterns on our website.